pitch · politics

For Now, The Only Movement That Trump Can Claim, Is A Bowel Movement.

In his victory speech, Trump chanted that what they had, was not a campaign. That what they had was a movement. A movement. This lovely, wholesome word that inspires people to spread goodness. That unearths the kind, energetic, caring and beautiful side of humanity. That makes you want do to something meaningful. Also, the one… Continue reading For Now, The Only Movement That Trump Can Claim, Is A Bowel Movement.

business identity · business personality

Story & Interview with Susan Bijl – The New Shoppingbag

In the bag Today, I have the opportunity to write about Rotterdam designer Susan Bijl and how together with her husband Vincent, they inadvertently created a business out of a bag. The story began so. Susan started sewing her first bag in 2003. What she had in mind was not to start a business, but… Continue reading Story & Interview with Susan Bijl – The New Shoppingbag

brands · business identity · business personality

Give your employees a buzz

As I was waiting for my flight to take off, I picked up the BA in-flight magazine High Life. To my pleasant surprise, there was an article about a survey ranking the feel-good factor of a number of experiences, including providing great service. Here, in a colorful infogram, are the findings of the American Express… Continue reading Give your employees a buzz

brand experience · business character · business identity · business personality

Memory Lane – Interview with Joranne and Bas

Memory Lane is a charming local deli shop and I had the pleasure to interview the owners, Joranne and Bas. My purpose was to learn more about the place, as a brand. But this is a case in which the term ‘brand’ isn’t really applicable in the traditional branding sense. Instead, what is really felt,… Continue reading Memory Lane – Interview with Joranne and Bas

business identity

Content marketing does sometimes work!

Good article on content marketing: http://tinyurl.com/l6njjqm Some companies reach their customers by simply giving them what they want. Interaction that gets them freebies (e.g. contests), and relevant information. A great example is Earth Mama Angel Baby. They make body care products for, well, babies and mamas. Every Friday, they have a contest through which their… Continue reading Content marketing does sometimes work!

business character · business identity · business personality

Man Met Bril – A Brand With Glasses

Small, local brands often have all the charm. They have a friendly look & feel, quirky names, are easy going, and have a really cute and stylish location. A big reason for the charm is their small size. Because local businesses are often owned by one or very few people, everyone involved in the business… Continue reading Man Met Bril – A Brand With Glasses