This morning, I actually listened to what’s being said on Dutch radio while driving. No offense to the Dutch, I just can’t concentrate on both things at once without a minimum of 4 cups of coffee. So, there was this Samsung ad, about their new phone. Don’t know the model. Let’s call it, I don’t… Continue reading The New Samsung Radio Ad
In his victory speech, Trump chanted that what they had, was not a campaign. That what they had was a movement. A movement. This lovely, wholesome word that inspires people to spread goodness. That unearths the kind, energetic, caring and beautiful side of humanity. That makes you want do to something meaningful. Also, the one… Continue reading For Now, The Only Movement That Trump Can Claim, Is A Bowel Movement.
This morning, I ran into a customer of mine – shame on me, I didn’t ask her name. I met her at the Feelgoodmarket last Sunday, where I was selling my homemade skin cream. She tried a sample, loved it, and bought a jar. (If you’re curious, read more about Primrose here!). So, I ask… Continue reading Fight the Frizz
In the bag Today, I have the opportunity to write about Rotterdam designer Susan Bijl and how together with her husband Vincent, they inadvertently created a business out of a bag. The story began so. Susan started sewing her first bag in 2003. What she had in mind was not to start a business, but… Continue reading Story & Interview with Susan Bijl – The New Shoppingbag
Raise your hand if you’ve ever dumped anyone. It’s not a nice thing to do, no matter how necessary and reasonable it seems at times. So, if you have a conscience, you try to be gentle and decent about it. As a business, the same can be said. Some clients are unbearable, rude, demanding. Other… Continue reading Business break up?
Much like the eggplant I forgot in my hot oven a few days ago. Your brand should make a loud noise and get people’s attention. But I don’t necessarily mean literally. The noise can be interpreted as something remarkable your brand does. Like a quality product, like a beautiful gesture towards clients, like a selfless… Continue reading Your brand should be explosive.
As I was waiting for my flight to take off, I picked up the BA in-flight magazine High Life. To my pleasant surprise, there was an article about a survey ranking the feel-good factor of a number of experiences, including providing great service. Here, in a colorful infogram, are the findings of the American Express… Continue reading Give your employees a buzz
Memory Lane is a charming local deli shop and I had the pleasure to interview the owners, Joranne and Bas. My purpose was to learn more about the place, as a brand. But this is a case in which the term ‘brand’ isn’t really applicable in the traditional branding sense. Instead, what is really felt,… Continue reading Memory Lane – Interview with Joranne and Bas
Good article on content marketing: http://tinyurl.com/l6njjqm Some companies reach their customers by simply giving them what they want. Interaction that gets them freebies (e.g. contests), and relevant information. A great example is Earth Mama Angel Baby. They make body care products for, well, babies and mamas. Every Friday, they have a contest through which their… Continue reading Content marketing does sometimes work!
Small, local brands often have all the charm. They have a friendly look & feel, quirky names, are easy going, and have a really cute and stylish location. A big reason for the charm is their small size. Because local businesses are often owned by one or very few people, everyone involved in the business… Continue reading Man Met Bril – A Brand With Glasses